Marketing By Fax??? Naaaah

No, I'm not an advocate of Fax Marketing. However, I'm in the early stages of redesigning my website and have been digesting a lot of different ideas for marketing. One of my favorite marketing guys is named Seth Godin, who I learned about when my wife gave me his book "Free Prize Inside" for Christmas.

From what I can tell, Seth's philosophy comes down to two major points:
1. Make your service remarkable. (Remarkable means that your customers are amazed by it and have to tell others.)
2. Don't shout your message. Seth leans away from traditional marketing like advertisements that clamour for your attention, but instead suggests 'permission marketing', where you build a relationship with your customer over time and earn their trust.

I really like his ideas. I've never felt like a 'salesman' type that could persuade people to work with me. I'd much rather provide remarkable service and build relationships. It's more fun to work with people I know, anyway!

Anyway, I picked up Seth's book eMarketing from way back in 1995 where he devotes an entire chapter to Fax Marketing. It may have been the latest idea then, but I'm not sure it would be as effective now! That is, if it was ever that effective... :)
-Peter

www.nashvillecityhomes.com