Pictures of WHAT, exactly?
When you're selling your home, most people agree that great pictures are essential, even if many Realtors overlook this. (One of my pet peeves.... )
The question is, WHAT do you take pictures of?
I just saw a new listing of a fabulous historic home. I'm sure it's wonderful, however, most of the photos were close up pictures of smaller details. I saw the grand piano, the fireplace, the outdoor trim and the stairway spindles. They were incredible, but what about the rooms?
The details are important, but I think that buyers want to see wider pictures of rooms. How do they lay out? Is there room for my furniture? Often the quality of a home is fine, but the layout is the deal breaker. At the minimum, you want a mix of the two.
Here's a secret: Usually the absence of room photos makes people there is something wrong with those rooms. Of course, everyone knows that if there is no picture of the front of the house, there is a funk problem. The same applies if there is no picture of the kitchen.
1. Put a couple combo pictures that show details, but leave most of them for the virtual tour.
2. Hire a professional photographer with an incredible wide angle lens. This is my opinion, but I believe that home marketing begins with fantastic photos!
-Peter
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